Open letter to: Susan Wojcicki, VP, Product Management, Google
I read your post Making ads more interesting and wondered if you had come across "Namesets", also an interest-based scheme but designed to link data. The scheme is laid out in the nameset website with videos, notes and essays. And here is how it might get started.
Che decided to run a nameset experiment alongside the normal development of his new residential project. He was impressed how the pocket-sized screen machine helped him name everything he associated with it. Very soon and with just a couple of clicks he was able to go from details of the site to the status of a basin in bathroom 2 of flat 3 on floor 6 of block C.
At first he was concerned that manufacturers would baulk at the extra work, but they quickly grasped the concept of consensual advertising. They were happy to provide nameset data and 3D models in return for fair and automated advertising opportunities. Their labelled models are considered just at the right time when potential customers assemble their own namesets.
The experiment was successful and Che was happy to pass on relevant parts of the project nameset to authorities, customers and others to expand for their own purposes. He wondered whether this might evolve into a giant nameset of the world, a nameset of accumulating namesets, where each name is the link for authorised persons or machines to set or retrieve its data. And that's how webs of linked names started.
The first part of the scenario introduces a move away from digitised paperwork to digital machines; the second, making ads not only interest-based but also reusable; the third, using common names of all kinds of physical things to link up their data.
The concept of namesets was reinforced in 2007 when Google's Sketchup introduced a web dialog that enabled interaction between nameset machines and 3D model displays. Development of namesets could be open source for both its devices' code and names. Comments and suggestions most welcome.
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